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«Girona2030»
communication strategy + visual design,
Girona (Spain).
Garage Stories, 2021
Design Thinking
Creative Copy
THE MISSION
«Girona 2030» was a workshop that invited the youth of the city of Girona to debate, co-design, and show to the world the Girona in which they wanted to live 10 years from now.
The workshop was fostered by Garage Stories (innovation lab) and l’Estació Espai Jove (Girona’s town hall).
The challenge:
Invite the youth of Girona to envision their city of the future
(year 2030)
Themes/points of view:
Mobility, Culture, Co-existence,
Environment, Sports and Health
Methodologies:
Design futures + Augmented reality
Who:
Outcome:
The teams would artistically intervene on 6 city points.
They would use augmented reality to layer the city with their visions of how the landscape would be seen by the year 2030.
Like creating an Instagram filter.
The results were released as a public mobile app during the ‘Girona Mobile Week 2021’.
Also, the participants would co-design an online magazine.
The 6 articles would showcase stories happening in the year 2030.
VISUALS
Our main visual design inspiration was the 3D geometric renders.
We also introduced the cathedral of Girona as the main city icon.
This would merge with our geometry forms, establishing a dialogue between the history and the ‘new to come’.
We then designed an identity campaign that would transfer our 6 prospective themed visions of the future (Mobility, Culture, Co-existence, Environment, Sports, and Health) into 6 cartoon characters.
*We also used the power of the body email invitations to reach our future participants
EXTRA CONTENT
*Instagram carousel posts/stories
*Online Magazine
*Urban poster to mark the AR experience point
THE OUTCOME
Check out the «Girona2030» making of video!
«Girona2030»
communication strategy + visual design,
Girona (Spain).
Garage Stories, 2021
©Garage Stories
«Girona2030»
communication strategy + visual design,
Girona (Spain).
Garage Stories, 2021
Design Thinking
Creative Copy
THE MISSION
«Girona 2030» was a workshop that invited the youth of the city of Girona to debate, co-design, and show to the world the Girona in which they wanted to live 10 years from now.
The workshop was fostered by Garage Stories (innovation lab) and l’Estació Espai Jove (Girona’s town hall).
The challenge:
Invite the youth of Girona to envision their city of the future
(year 2030)
Themes/points of view:
Mobility, Culture, Co-existence,
Environment, Sports and Health
Methodologies:
Design futures + Augmented reality
Who:
The youth of the city of Girona
Outcome:
The teams would artistically intervene on 6 city points.
They would use augmented reality to layer the city with their visions of how the landscape would be seen by the year 2030.
Like creating an Instagram filter.
The results were released as a public mobile app during the ‘Girona Mobile Week 2021’.
Also, the participants would co-design an online magazine.
The 6 articles would showcase stories happening in the year 2030.
VISUALS
Our main visual design inspiration was the 3D geometric renders.
We also introduced the cathedral of Girona as the main city icon.
This would merge with our geometry forms, establishing a dialogue between the history and the ‘new to come’.
We then designed an identity campaign that would transfer our 6 prospective themed visions of the future (Mobility, Culture, Co-existence, Environment, Sports, and Health) into 6 cartoon characters.
*We also used the power of the body email invitations to reach our future participants
EXTRA CONTENT
*Instagram carousel posts/stories
*Online Magazine
*Urban poster to mark the AR experience point
THE OUTCOME
Check out the «Girona2030» making of video!
«Girona2030»
communication strategy + visual design,
Girona (Spain).
Garage Stories, 2021
©Garage Stories
«Flors i Paraules»
NGO fundraising plan + site building, Barcelona-Nepal, 2021
Design Strategy Plan
Creative Copy
UX Design
THE MISSION
Who?
Bijeta Eco Community (BEC) is an educational NGO from Nepal. They work to change the reality of the children of Sundarijal, (a rural area at 15 km from Kathmandu).
Sundarijal was one of the most devastated towns by the Kathmandu earthquake, back in 2015.
Today, most of the families live thanks to farmland labor. Yet, the payback doesn’t cover the families’ life necessities expenses.
The challenge:
In the previous years, the BEC had carried along thanks to the handwork of volunteers and their donations. Since the COVID-19 pandemic struck, they had experienced a big supply cut.
That’s when the BEC team came to me and asked to develop their new NGO strategy plan.
They needed to increase their incomes to continue driving their humanitarian mission.
Our roadmap:
Binita (BEC’s manager in Barcelona) explained to me the story and insights of how the community worked. She right away put me in contact with their Nepal manager and some of the volunteers.
After collecting their insights, we ended up designing 2 plans:
· A fundraising strategy that would cover the NGO’s needs and open new opportunity paths to growth.
· A website that would highlight the BEC’s values and connect with future donors.
The outcome:
This is how Flors i Paraules was born.
Flors i Paraules
–
The online solidarity initiative that tells the story of Bijeta and raises funds to keep the community alive!
PATHWAYS
OF ACTION
Designing 3 ways to contribute with the BEC:
· Donations
· Children Sponsorship
· Volunteering
1) DONATIONS.
«Showcasing the outcome of your donations.»
How could we make people willing to contribute?
It was important to translate their donations into physical results.
*We designed a plan that would transform the needs of the BEC into closed donation packages.
Prospective donors could choose which package to purchase or even customize their own one.
2) CHILDREN SPONSORSHIP.
How could we make a prospective donor keep track of our community?
By inviting him/her to accompany the life of one of our children: becoming their sponsor.
First and foremost it was important that our kids were presented to the world.
Which are their dreams? What do they love to do the most?
*We designed the BEC children’s short testimonials panel («Get to Know Us!»).
A straightforward way to connect our prospective sponsors with the BEC children stories, and give a face, name, and a statement to every single child in need.
«We are all human beings and we all share dreams.»
Then, we would finally invite our future sponsor to change the life of one of our kids by contributing with a monthly closed fee.
The fee would cover the education, food, and material supply of the children and his/her family. It would also include monthly correspondence between the child and the sponsor.
3) VOLUNTEERING.
*We designed a page that would highlight some of our past volunteer testimonials to drive the attention of the prospective volunteers.
We’d also add a “Frequently Asked Questions” section and a quick formulary to provide an easier submission process.
CALL
TO ACTION
Call to Action buttons.
Value messages that will drive our customer’s attention into taking a REAL ACTION.
*In our case, converting the «click» into a:
donation, contact filling form, newsletter submission, etc.
Call to Action testimonials.
Sponsors, donors and volunteer testimonials.
First person testimonials that bring real references of the outcome of our mission, from a humanitarian approach.
*In our case, inviting our customers to connect with our testimonial stories and become an active player in our journey.
*In our case, inviting our customers to connect with our testimonial stories and become an active player in our journey.
«Flors i Paraules»
NGO fundraising plan + site building,
Barcelona-Nepal, 2021
©Mar Gimeno Lumbiarres
«Flors i Paraules»
NGO fundraising plan + site building, Barcelona-Nepal, 2021
Design Strategy Plan
Creative Copy
UX Design
THE MISSION
Who?
Bijeta Eco Community (BEC) is an educational NGO from Nepal. They work to change the reality of the children of Sundarijal, (a rural area at 15 km from Kathmandu).
Sundarijal was one of the most devastated towns by the Kathmandu earthquake, back in 2015.
Today, most of the families live thanks to farmland labor. Yet, the payback doesn’t cover the families’ life necessities expenses.
The challenge:
In the previous years, the BEC had carried along thanks to the handwork of volunteers and their donations. Since the COVID-19 pandemic struck, they had experienced a big supply cut.
That’s when the BEC team came to me and asked to develop their new NGO strategy plan.
They needed to increase their incomes to continue driving their humanitarian mission.
Our roadmap:
Binita (BEC’s manager in Barcelona) explained to me the story and insights of how the community worked. She right away put me in contact with their Nepal manager and some of the volunteers.
After collecting their insights, we ended up designing 2 plans:
· A fundraising strategy that would cover the NGO’s needs and open new opportunity paths to growth.
· A website that would highlight the BEC’s values and connect with future donors.
The outcome:
This is how Flors i Paraules was born.
Flors i Paraules
–
The online solidarity initiative that tells the story of Bijeta and raises funds to keep the community alive!
PATHWAYS OF ACTION
Designing 3 ways to contribute with the BEC:
· Donations
· Children Sponsorship
· Volunteering
1) DONATIONS.
«Showcasing the outcome of your donations.»
How could we make people willing to contribute?
It was important to translate their donations into physical results.
*We designed a plan that would transform the needs of the BEC into closed donation packages.
Prospective donors could choose which package to purchase or even customize their own one.
2) CHILDREN SPONSORSHIP.
How could we make a prospective donor keep track of our community?
By inviting him/her to accompany the life of one of our children: becoming their sponsor.
First and foremost it was important that our kids were presented to the world.
Which are their dreams? What do they love to do the most?
*We designed the BEC children’s short testimonials panel
(«Get to Know Us!»).
A straightforward way to connect our prospective sponsors with the BEC children stories, and give a face, name, and a statement to every single child in need.
«We are all human beings and we all share dreams.»
Then, we would finally invite our future sponsor to change the life of one of our kids by contributing with a monthly closed fee.
The fee would cover the education, food, and material supply of the children and his/her family. It would also include monthly correspondence between the child and the sponsor.
3) VOLUNTEERING.
Volunteering had been the main economical font
for the BEC in the past years.
Therefore, it was important that we dedicated
a site chapter to it.
*We designed a page that would highlight some of our past volunteer testimonials to drive the attention of the prospective volunteers.
We’d also add a “Frequently Asked Questions” section and a quick formulary to provide an easier submission process.
*CALL TO ACTION
Call to Action buttons.
Value messages that will drive our customer’s attention
into taking a REAL ACTION.
*In our case, converting the «click» into a:
donation, contact filling form, newsletter submission, etc.
Call to Action testimonials.
Sponsors, donors and volunteer testimonials.
First person testimonials
that bring real references of the outcome of our mission,
from a humanitarian approach.
*In our case, inviting our customers to connect with our testimonial stories and become an active player in our journey.
«Flors i Paraules»
NGO fundraising plan + site building,
Barcelona-Nepal, 2021
©Mar Gimeno Lumbiarres
THE CONTEXT
«Hack The Hospital» was the first hackathon of the «5G Transatlantic Lab», an innovation corridor that explores the potential of 5G and XR technologies applied for good.
The series is fostered by Garage Stories (innovation lab) and the Mobile World Capital.
THE MISSION
«Hack The Hospital» was crafted side to side with the Sant Joan de Déu children’s hospital (Barcelona) and the Boston Children’s Hospital (Boston).
We wanted to propose innovative solutions that would help the hospitalized kids improve their stay at the hospitals.
Also, we wanted to take the opportunity to connect creatives, technologists, and entrepreneurs from the cities of Barcelona and Boston to work together in mixed teams.
The challenge:
Make children’s stay at the hospitals as enjoyable and less traumatic as possible.
Who:
Participants:
300 creatives, technologists, and entrepreneurs from Barcelona and Boston cities.
Expert KIDS:
LIVE testimonials and feedbacks from the kids staying at the Sant Joan de Déu children’s hospital (Barcelona) and at the Boston Children’s Hospital (Boston)
Mentors:
A board of experts in varied disciplines that would advise our working teams during the hack
Award/Outcome:
2 winner projects would be developed and implemented at both hospitals.
The projects would also be presented at the ‘Mobile World Congress Barcelona 2022’.
Format:
Online Hackathon
Methodology:
Design Thinking
THE OPEN CALL
We designed a campaign that would reach up to 300 participants from Boston and Barcelona cities.
To achieve so, we relied on the outreach of our Community Partners (local communities that would help us reach their people).
The creativities we used through our outreach campaign:
1) Explainer video
to be posted and shared through social media
(IG, TW, LI)
2) Brief flyer to be shared through app messages (WhatsApp, LinkedIn) or attach to email
3) Newsletters and body emails
THE OPENING
We designed the official hackathon’s opening.
The creativity would be displayed before every live event.
EXTRA CONTENT
*Zoom backgrounds
*Speaker creativities
*LIVE streaming footer
*Hacker’s Roadmap
THE OUTCOME
Check out the «Hack The Hospital» making of video!
«Hack The Hospital»
communication strategy + visual design,
Barcelona-Boston.
Garage Stories, 2021
©Garage Stories
«Hack The Hospital»
communication strategy + visual design,
Barcelona-Boston.
Garage Stories, 2021
Design Thinking
Creative Copy
THE CONTEXT
«Hack The Hospital» was the first hackathon of the «5G Transatlantic Lab», an innovation corridor that explores the potential of 5G and XR technologies applied for good.
The series is fostered by Garage Stories (innovation lab)
and the Mobile World Capital.
THE MISSION
«Hack The Hospital» was crafted side to side with the Sant Joan de Déu children’s hospital (Barcelona) and the Boston Children’s Hospital (Boston).
We wanted to propose innovative solutions that would help the hospitalized kids improve their stay at the hospitals.
Also, we wanted to take the opportunity to connect creatives, technologists, and entrepreneurs from the cities of Barcelona and Boston to work together in mixed teams.
The challenge:
Make children’s stay at the hospitals as enjoyable and less traumatic as possible.
Who:
Participants:
300 creatives, technologists, and entrepreneurs
from Barcelona and Boston cities.
Expert KIDS:
LIVE testimonials and feedbacks from the kids staying at the Sant Joan de Déu children’s hospital (Barcelona) and at the Boston Children’s Hospital (Boston)
Mentors:
A board of experts in varied disciplines that would advise our working teams during the hack
Award/Outcome:
2 winner projects would be developed and implemented at both hospitals.
The projects would also be presented at the ‘Mobile World Congress Barcelona 2022’.
Format:
Online Hackathon
Methodology:
Design Thinking
THE OPEN CALL
We designed a campaign that would reach up to 300 participants from Boston and Barcelona cities.
To achieve so, we relied on the outreach of our Community Partners (local communities that would help us reach their people).
The creativities we used through our outreach campaign:
1) Explainer video
to be posted and shared through social media
(IG, TW, LI)
2) Brief flyer to be shared through app messages (WhatsApp, LinkedIn) or attach to email
3) Newsletters and body emails
THE OPENING
We designed the official hackathon’s opening.
The creativity would be displayed before every live event.
EXTRA CONTENT
*Speaker creativities
*LIVE streaming footer
*Hacker’s Roadmap
THE OUTCOME
Check out the «Hack The Hospital» making of video!
«Hack The Hospital»
communication strategy + visual design,
Barcelona-Boston.
Garage Stories, 2021
©Garage Stories