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+31 612427979 (NL)
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marglumbiarres(@)gmail.com
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+31 612427979 (NL)
+34 638461409 (ESP)
marglumbiarres(@)gmail.com
Creative Director and Producer
Areas:
Positive Impact, Science, Tech, Behavioural Change,
Spaces, Art, Cultural Heritage
I apply the rules of cinematic storytelling, design thinking and design futures
to connect with audiences through playful and engaging
experiences, campaigns, spaces and productions.
Areas: Spaces, Tech, Art, Culture, Behavioural Change, Heritage
Garage Stories XR Lab
Former roles: Head of communications, Creative producer
Active: Speaker, facilitator
Clients:
Mobile World Capital Barcelona, NASA JPL, Coca-Cola, Sant Joan de Déu, Boston Children’s Hospital, New Images Festival, DocsBarcelona, Tvibit
Hack The Hospital 1, Hack The Hospital 2 __ Hackathon to improve the life of hospitalised paediatric patients and re-design the hospital room of the future. In collaboration with Sant Joan de Déu, Boston’s Children’s Hospitals, Great Ormond Street (GOSH), SickKids children’s hospitals and Mobile World Capital Barcelona.
Robots, AI & Creativity__ Hackathon to use the possibilities of AI to enhance creativity and arts. In collaboration with Forum des Images and Tvibit.
Hack The Planet __ Hackathon to find solutions to switch to a sustainable behavioural change. In collaboration with DKV and MWC Barcelona.
Space Stories __ Think Tank to make the Earth research results from NASA’s Jet Propulsion Laboratory (JPL) more understandable and engaging for a diverse audience. In collaboration with NASA JPL.
Girona 2030 __ Design Futures exercise (XR game) to reflect on the desires of the youth of the city of Girona (Spain). In collaboration with the city hall of Girona.
Garage Stories (XR content lab & agency) is an innovation lab that crafts and facilitates think tanks, pop-up labs, hackathons and branding experiences for a better future.
We build ecosystems where storytelling, technology, education and positive impact meet. In such environments, we work to build up solutions to real use-case challenges.
Clients:
Mobile World Capital Barcelona, NASA JPL, Coca-Cola, Sant Joan de Déu, Boston Children’s Hospital, New Images Festival, DocsBarcelona, Tvibit
Hack The Hospital 1, Hack The Hospital 2 __ Hackathon to improve the life of hospitalised paediatric patients and re-design the hospital room of the future. In collaboration with Sant Joan de Déu, Boston’s Children’s Hospitals, Great Ormond Street (GOSH), SickKids children’s hospitals and Mobile World Capital Barcelona.
Robots, AI & Creativity__ Hackathon to use the possibilities of AI to enhance creativity and arts. In collaboration with Forum des Images and Tvibit.
Hack The Planet __ Hackathon to find solutions to switch to a sustainable behavioural change. In collaboration with DKV and MWC Barcelona.
Space Stories __ Think Tank to make the Earth research results from NASA’s Jet Propulsion Laboratory (JPL) more understandable and engaging for a diverse audience. In collaboration with NASA JPL.
Girona 2030 __ Design Futures exercise (XR game) to reflect on the desires of the youth of the city of Girona (Spain). In collaboration with the city hall of Girona.
Project winner of the Robots, AI & Creativity hackathon:
«Please, Touch This Art» is an experience that makes art accessible for visually impaired people and other challenged groups through 3D-printed art-piece models of artworks and an AI voice assistant.
Clients: THERMALIA History Museum,
Aardschap Foundation
Role: Exhibition curator, Experience Designer
Film director & editor
Anita Gispert Vila was the official photographer of Caldes de Montbui (Spain) from 1915 to 1930.
Her archive will be showcased for the first time at the THERMALIA History Museum through the exhibition ‘La Fotògrafa del Poble’ (‘The Photographer of the People’).
This exhibition highlights her pioneering role as a female photographer in the early 20th century, exploring her work within the context of societal changes and women’s evolving roles.
Exhibition premiere: October 2024, Caldes de Montbui, Spain
Visitors can reflect on these themes interactively by visiting the replica of Anita’s studio, diving into her animated portraits with AI and enjoy a permanent XR route through the streets of Caldes de Montbui, immersing themselves in Anita’s legacy and the town’s history.
The exhibition features a never-before-seen photo collection curated from an open call to the residents of Caldes. Citizens shared their most cherished family archives, adding a deeply personal and communal dimension to the exhibit.
How do people find justice, and can they improve their situation?
Stichting Aardschap (Netherlands), initiated by artist Melle Smets and criminologist Joost Van Onna, has launched an action research project to develop a toolbox aimed at helping people: the Informal Justice Court.
The project began with a two-year pilot program in both female and male prisons in Lagos, Nigeria.
Pilot goal: to address, research, and find solutions to the issue of prolonged pre-trial detention in Lagos, Nigeria
Main goal: make justice accessible to everyone
Over 15 million individuals around the world suffer prolonged and unnecessary pretrial detention every year.
This is also a major problem in Nigeria. In Ikoyi prison, the largest prison in the fast-growing metropolis of Lagos, 90% of the prisoners sit in limbo, with no prospect of a speedy trial, with direct consequences for themselves, their families. and the overcrowded prison.
Working closely with Nigerian scientists, artists, theatre makers, NGOs, lawyers and awaiting trial prisoners, Aardschap Foundation (Netherlands) set up a moot court in Ikoyi: the Informal Justice Court (ICJ) where prisoners in pre-trial detention prepare their criminal case with the help of pro-bono lawyers and theatre makers.
By the act of embodiment and theatrical play, inmates prepare for court trial by stepping into the role of rights, public prosecutor and lawyer themselves.
See explanation video
Find out more
How do people find justice, and can they improve their situation?
Stichting Aardschap (Netherlands), initiated by artist Melle Smets and criminologist Joost Van Onna, has launched an action research project to develop a toolbox aimed at helping people: the Informal Justice Court.
The project began with a two-year pilot program in both female and male prisons in Lagos, Nigeria.
Pilot goal: to address, research, and find solutions to the issue of prolonged pre-trial detention in Lagos, Nigeria
Main goal: make justice accessible to everyone
Over 15 million individuals around the world suffer prolonged and unnecessary pretrial detention every year.
This is also a major problem in Nigeria. In Ikoyi prison, the largest prison in the fast-growing metropolis of Lagos, 90% of the prisoners sit in limbo, with no prospect of a speedy trial, with direct consequences for themselves, their families. and the overcrowded prison.
Working closely with Nigerian scientists, artists, theatre makers, NGOs, lawyers and awaiting trial prisoners, Aardschap Foundation (Netherlands) set up a moot court in Ikoyi: the Informal Justice Court (ICJ) where prisoners in pre-trial detention prepare their criminal case with the help of pro-bono lawyers and theatre makers.
By the act of embodiment and theatrical play, inmates prepare for court trial by stepping into the role of rights, public prosecutor and lawyer themselves.
See explanation video
Find out more
The Informal Justice Court Room is an exhibition that showcases the process behind the first Informal Justice Court chapter established in the prisons of Ikoyi, Nigeria.
Exhibition under development.
It is also an inspiration and research space for how people are inventive in the most challenging circumstances, and how to make justice possible through the setting of the Informal Justice Court.
Collaborations: RNUL Interactive, Studio C.A.R.E.
Role: Communication strategist, Creative consultant,
Film director & editor
CB-Lab is the new low-threshold / high-end experimentation space for electronic and electro-acoustic music. The space has been designed and built in Rote Fabrik (Zürich). Creation, knowledge transfer and events converge in this space. Musicians talk about the possibilities and first impressions around the lab. Watch full interview set
In 2023, I completed the «Erasmus For Young Entrepreneurs» grant, a 6-month exchange with Studio C.A.R.E. and Rnul Interactive in Rotterdam (NL). I consulted on projects from concept to delivery, focusing on playful and co-creative audience engagement. This experience deepened my research into «physical ecosystems», emphasizing participatory processes and exploring themes like social design, heritage, circularity, modularity, gamification, and interactivity.
In 2023, I completed the «Erasmus For Young Entrepreneurs» grant, a 6-month exchange with Studio C.A.R.E. and Rnul Interactive in Rotterdam (NL). I consulted on projects from concept to delivery, focusing on playful and co-creative audience engagement. This experience deepened my research into «physical ecosystems», emphasizing participatory processes and exploring themes like social design, heritage, circularity, modularity, gamification, and interactivity.
Three layers of engagement were explored:
Understanding the Audience and their needs: Using Design Thinking methodology, we focused on identifying the project’s target audience and their specific needs.
Strengthening the studio’s community and client base: This involved gathering insights, documenting creative processes, and designing communication strategies. Key actions included facilitating community workshops, creating newsletters, producing documentary videos, and redesigning copy and websites.
Researching and iterating on the studio’s methodologies
· CB-Lab (Rote Fabrik) – community experimentation space for electronic and electro-acoustic music
· Huis van de Toekomst – concept and design for the project’s showroom (energy transition and sustainable living community in the neighbourhood of Bospolder-Tussendijken, Rotterdam)
· Lieve tante Olga (Taal Museum)
· Studio C.A.R.E. – copy and visual identity revision of the landing page + Curated Catastrophe‘s methodology iteration
Roles: Head of Communications,
Assistant of the director,
Creative Producer & coordinator
Highlighted clients: Garage Stories XR Lab,
Generalitat de Catalunya, Camera Japan,
SEEDS XR, Vera Emerging Realities