Innovation:
staying in touch
with our roots.
Welcome, I'm Mar.
(she/her) I’m a Spanish-catalan filmmaker, experience designer and curator from Barcelona (1994), based in Rotterdam (Netherlands).
I do 360º communication
with an emotional twist.
Audiences (people) react differently to content
when a story is involved.
Because we aim to connect with human emotions,
my methodology comes from a merged practice involving:
· STORYTELLING – Transferring information and narrating it through engaging stories to evoke emotions and generate reactions
· DESIGN THINKING – human-centred co-creation and research (what do our audiences need and why?)
· DESIGN FUTURES – gathering research/speculations for future-making
Audiences (people) react differently to content when a story is involved.
Because we aim to connect with human emotions,
my methodology comes from a merged practice involving:
· STORYTELLING – Transferring information and narrating it through engaging stories to evoke emotions and generate reactions
· DESIGN THINKING – human-centred co-creation and research (what do our audiences need and why?)
· DESIGN FUTURES – gathering research/speculations for future-making
Audiences (people) react differently to content
when a story is involved.
Because we aim to connect with human emotions,
my methodology comes from a merged practice involving:
· STORYTELLING – Transferring information and narrating it through engaging stories to evoke emotions and generate reactions
· DESIGN THINKING – human-centred co-creation and research (what do our audiences need and why?)
· DESIGN FUTURES – gathering research/speculations for future-making
I am an out-of-the-box thinker, or as I like to call myself, a creative wanderer. I envision results, excel at seeing all the impact layers a project can have, and master human emotions.
I’m specialised with
__ Transmedia
__ Experientially
__ Spaces
__ Immersive formats
Why me?
I am an out-of-the-box thinker, or as I like to call myself, a creative wanderer. I envision results, excel at seeing all the impact layers a project can have, and master human emotions.
I’m specialised with
__ Transmedia
__ Experientially
__ Spaces
__ Immersive formats
I am an out-of-the-box thinker, or as I like to call myself, a creative wanderer. I envision results, excel at seeing all the impact layers a project can have, and master human emotions.
I’m specialised with
__ Transmedia
__ Experientially
__ Spaces
__ Immersive formats
Technovation Girls, Aardschap Foundation, Camera Japan,
Seeds XR, Vera Emerging Realities, Generalitat de Catalunya, Museu Thermalia, Efímero Films, Aguacate & Calabaza Films, Motion Plus Design, Erasmus University Rotterdam, Nederlands Film Festival (NFF)
With Garage Stories XR Lab we’ve designed experiences for: Mobile World Capital, NASA JPL, New Images Festival, Boston Children’s Hospital,
CCEP Coca-Cola, MIT Media Lab
Clients
Garage Stories, VRDays Foundation, Technovation Girls, Aardschap Foundation, Camera Japan,
Seeds XR, Vera Emerging Realities, Generalitat de Catalunya, Museu Thermalia, Efímero Films, Aguacate & Calabaza Films, Motion Plus Design, Erasmus University Rotterdam, Nederlands Film Festival (NFF)
With Garage Stories XR Lab we’ve designed experiences for: Mobile World Capital, NASA JPL, New Images Festival, Boston Children’s Hospital,
CCEP Coca-Cola, MIT Media Lab
I work with transdisciplinary teams:
cultural institutions, creative studios, spatial designers, placemakers, innovation/research labs and NGOs.
They all question our present practices, research, and work to transition towards a positive future.
I am an out-of-the-box thinker, or as I like to call myself, a creative wanderer. I envision results, excel at seeing all the impact layers a project can have, and master human emotions.
I’m specialised with
__ Transmedia
__ Experientially
__ Spaces
__ Immersive formats
Why me?
I am an out-of-the-box thinker, or as I like to call myself, a creative wanderer. I envision results, excel at seeing all the impact layers a project can have, and master human emotions.
I’m specialised with
__ Transmedia
__ Experientially
__ Spaces
__ Immersive formats
Garage Stories XR Lab,
Technovation Girls,
Aardschap Foundation,
Camera Japan,
Seeds XR, Vera Emerging Realities,
CCAM (Generalitat de Catalunya),
Museu Thermalia, Efímero Films,
Aguacate & Calabaza Films,
Motion Plus Design,
Erasmus University Rotterdam,
Sol Escobar Music
I work with transdisciplinary teams:
cultural institutions, creative studios, spatial designers, placemakers, innovation/research labs and NGOs.
They all question our present practices, research, and work to transition towards a positive future.
Clients
Garage Stories XR Lab,
Technovation Girls, Aardschap Foundation, Camera Japan,
Seeds XR, Vera Emerging Realities, CCAM (Generalitat de Catalunya), Museu Thermalia, Efímero Films, Aguacate & Calabaza Films, Motion Plus Design, Erasmus University Rotterdam, Sol Escobar Music
I work with transdisciplinary teams:
cultural institutions, creative studios, spatial designers, placemakers, innovation/research labs and NGOs.
They all question our present practices, research, and work to transition towards a positive future.
My work
Communication is in constant transformation, and so are narratives. Today, they are being integrated across various media and experiences: from films, events, and campaigns to exhibitions, public spaces, and urban landscapes.
A question arises: how can we connect with our audiences? Or, to look at it from a different perspective: how can our content make a real impact on our world?
When a story is part of the equation, it changes how people respond. Stories establish a unified communication channel with our audiences, and if we curate and design them carefully (XD), with a multidisciplinary mindset, we can spark beautiful outcomes such as igniting curiosity, educating, bringing communities together, gathering data, and even influencing positive behavioral change.
Additionally, by effectively employing design thinking and design futures methodologies, we can analyze cognitive behavior and advance future-making initiatives.
I am a film director and photographer at heart.
This is where I come from and where my creative skills always take off. This means:
__ I am natural at concept and mood boarding, directing, envisioning, creating and editing AV content
__ I strive for research and registering making of processes: data is crucial for understanding our past and shaping our future direction.
I am a film director and photographer at heart.
This is where I come from and where my creative skills always take off. This means:
__ I am natural at concept and mood boarding, directing, envisioning, creating and editing AV content
__ I strive for research and registering making of processes: data is crucial for understanding our past and shaping our future direction.
Content creator
I am a filmmaker and photographer at heart.
This is where I come from and where my creative skills always take off. This means:
__ I am natural at concept and mood boarding, directing and creating content development
__ I strive for research and registering making of processes: data is crucial for understanding our past and shaping our future direction.
I am a film director and photographer at heart.
This is where I come from and where my creative skills always take off. This means:
__ I am natural at concept and mood boarding, directing, envisioning, creating and editing AV content
__ I strive for research and registering making of processes: data is crucial for understanding our past and shaping our future direction.
I am a film director and photographer at heart.
This is where I come from and where my creative skills always take off. This means:
__ I am natural at concept and mood boarding, directing, envisioning, creating and editing AV content
__ I strive for research and registering making of processes: data is crucial for understanding our past and shaping our future direction.
Content creator
I am a filmmaker and photographer at heart.
This is where I come from and where my creative skills always take off. This means:
__ I am natural at concept and mood boarding, directing and creating content development
__ I strive for research and registering making of processes: data is crucial for understanding our past and shaping our future direction.
I have a strong background in facilitating and education.
I’ve given workshops and talks on innovation, positive impact and immersive narratives in Cuba, the Netherlands, Norway and Spain.
Education
I have a strong background in facilitating and education.
I’ve given workshops and talks on innovation, positive impact and immersive narratives in Cuba, the Netherlands, Norway and Spain.
Innovation: staying in touch with our roots.
Welcome, I'm Mar.
(she/her) I’m a Spanish-catalan filmmaker and artist from Barcelona (1994), based in Rotterdam (Netherlands).
Cinema brings me the tools to connect with audiences through emotions, no matter the experience we are designing (event, research, film, space). Apart from that, cinema makes me become a curator, researcher and creative producer amongst other roles.
My clients are curious people who tend to blend expertise, question, research,
thinking and crafting out of the box.
In a nutshell: I zoom in and out of their projects to
1. understand, 2. document and 3. co-design a meaningful connection with their audience.
Join me!
Clients
Garage Stories XR Lab,
Technovation Girls, Aardschap Foundation, Camera Japan,
Seeds XR, Vera Emerging Realities, CCAM (Generalitat de Catalunya),
Museu Thermalia, Efímero Films, Aguacate & Calabaza Films,
Motion Plus Design, Erasmus University Rotterdam,
Sol Escobar Music
I work with transdisciplinary teams:
cultural institutions (museums, festivals, education centres),
creative and spatial design studios (placemaking, exhibition design, architecture studios),
innovation/research labs and NGOs.
They all question our present practices, research, and work to transition towards a positive future.
My work
My story
With a Filmmaking and Communications career in my backpack, my life took another turn when I discovered my passion: bringing stories and their impact out of the screen.
I am always curious, and eager to explore new perspectives of our reality and to experiment with unconventional narrative and experience design (XD) formats such as
> IMMERSIVE MEDIA,
> SPACES & EXPERIENCES,
> TRANSMEDIA.
My goal? Create narratives and experiences that may engage children and adults, and provoke a reaction. Shift into new mindsets, fostering enriching social transitions for a better present and future.
