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She/her. Curious mindIartist from Barcelona, born in 1994
I embody various elements and life experiences, but professionally, I identify as a storyteller (filmmaker), creative producer + design futures consultant
My multidisciplinary background triggers me to jump into projects that aim to shape our society and world meaningfully (innovation, art, research, culture, education, tech).
Blending expertises, questioning, researching,
thinking and crafting out of the box.
As a dot connector, strategist, creative, and consultant, I will zoom in and out of your projects to understand and co-design a meaningful connection with your audience.
My methodology harnesses the power of human stories and human-centred design thinking.
Mar Gimeno Lumbiarres (she/her)
December 16th, 1994, Barcelona
With a Storytelling and Communications career in my backpack (Cinema + Photography studies and working with cinema directors, music publishing figures, etc) my life took another turn when I discovered my passion: bringing stories out of the screen. I am captivated by how narratives can help us connect with new mindsets, fostering enriching social transitions for a better present and future.
Because we aim to connect with the emotions of humans, my methodology comes from a merged practice involving human-centered DESIGN THINKING and potential STORYTELLING.
My goal? Create narratives that may engage children and adults, and provoke a reaction.
Today I am a freelancer and help individuals and collectives connect with their audiences (from content creation to strategy design). At the same time, I am an active team member of revolutionary projects such as Garage Stories (innovation lab for positive impact use case with storytelling+emerging tech) and the International Exhibition of Craft Audio-visuals (CCAM/Generalitat de Catalunya).
[ Find out more ]
FILM DIRECTION
Documenting your story through
filmmaking and photography.
From documentary to visual concepts and campaigns.
INNOVATION
+ CONSULTANCY
Dot connector, strategist, creative.
Zooming in and out of your projects
to understand and design together
a meaningful connection towards your audiences.
ART PROJECTS
Art projects that explore the unknown sides of life expression.
Connection with nature, life-death, inheritance,
universal memory, witchcraft and esotericism.
Innovate, look ahead into the future, but always remind of your roots and the people you are impacting in this present.
Let’s meet and co-create. We’ll use the tools of STORYTELLING and DESIGN THINKING to connect with your desired audiences. All formats of projects are valid! Remember that we are always aiming to connect with people and their emotions.
Let’s team up!
First, we’ll sit and talk.
We’ll understand your project’s roots, purposes, values, and DNA. Following this, we’ll draft a strategic plan and a narrative to ensure engagement and anticipated responses from your audiences.
Innovate, look ahead into the future, but always remind of your roots and the people you are impacting in this present.
Let’s meet and co-create. We’ll use the tools of STORYTELLING and DESIGN THINKING to connect with your desired audiences. All formats of projects are valid! Remember that we are always aiming to connect with people and their emotions.
Let’s team up!
Boost your business and revenue while generating a meaningful impact on your target audience through human connection.
If you care for your audiences and the value of your message, you’re on the right path to making a positive impact!
Book a consultancy with me and discover your tailored possibilities to apply storytelling, creativity, design thinking, and transmedia to your business, project, proposal, persona, and campaigns.
Workshop / Conference (to define w/client)
*I will be a facilitator at CUBAVERSO: Taller de Creación artística y narrativas XR (Artistic Creation and XR Narratives Workshop)
Dates: December 11-December 16, 2023
Time: To update
Venue: La Habana (Cuba)
About: 16 local creators will be selected to ideate and prototype new ways in which XR and AI can expand the power of art and creativity within the community in Cuba.
(Sólo residentes en Cuba*)
In collaboration with: NEWMEN studio, Garage Stories (Innovation Agency & Lab), Tercer Paraiso Cuba and Realidad 360 Argentina. Supported by Consejería Cultural de Embajada de España en Cuba, project “EUROPE-CARIBBEAN CO-CREATION HUB” by EUNIC Cuba Galleria Continua La Habana, Espacios Adolescentes Cuba and Oficina del Historiador de la Ciudad de La Habana
*I recently completed the «Erasmus For Young Entrepreneurs» grant, a 6-month exchange program designed to help entrepreneurs build networks overseas. I partnered with Studio C.A.R.E., a radical interior design/happenings studio, and with RNUL, a storytelling and interactive design studio, both based in Rotterdam (NL).
Initially, I planned to explore the fusion of storytelling and physical spaces as part of the grant, but the experience evolved into a research path for my methodology and art practice. I delved into the potential of «physical ecosystems», provoking audiences and exploring areas such as social design, circularity, modularity, gamification and interactivity.
[ Stay tuned. ]
I’m a proud team organiser member of
__ Creative Mornings Rotterdam – A free, monthly breakfast lecture series for the creative community in Rotterdam (last Friday of the month).
__ FuckUp Nights Barcelona – a global series of events where we share business failure stories. Each month, at our events around the world, we get three or four people to face a room full of strangers to share their fuckups.
[ Join us! ]
