Innovation: staying in touch with our roots.

Welcome, I'm Mar.

(she/her) I’m a Spanish-catalan filmmaker and artist from Barcelona (1994), based in Rotterdam (Netherlands).

I apply the rules of cinematic storytelling , design thinking and futures to connect with audiences through playful and engaging experiences, spaces and productions.

Contemporary projects use technology and new formats of communication to enhance experiences. Together we’ll balance such resources to keep the value of your message clear, approachable and faithful to heritage. I also take special care to document the creative and production processes for research and marketing purposes. Data is crucial to understanding where we come from and iterating where we want to head.

Clients.

I work with transdisciplinary teams:
cultural institutions (museums, festivals, education centres),
innovation/research labs,
creative studios and NGOs (placemaking, design, art, impact).
They question our present practices, research, and work to
transition towards a positive future

My clients are curious organisations that tend to blend expertise, questions, research,
thinking and crafting out of the box

In a nutshell: I zoom in and out of projects to
1. define the message value, 2. document and
3. co-design a meaningful connection with audiences

Join me!

Innovation: staying in touch with our roots.

Welcome, I'm Mar.

(she/her) I’m a Spanish-catalan filmmaker and artist from Barcelona (1994), based in Rotterdam (Netherlands).

Cinema brings me the tools to connect with audiences through emotions, no matter the experience we are designing (event, research, film, space). Apart from that, cinema makes me become a curator, researcher and creative producer amongst other roles.

My clients are curious people who tend to blend expertise, question, research,
thinking and crafting out of the box

In a nutshell: I zoom in and out of their projects to
1. understand, 2. document and
3. co-design a meaningful connection with their audience

Join me!

Clients

Garage Stories XR Lab,
Technovation Girls, Aardschap Foundation, Camera Japan,
Seeds XR, Vera Emerging Realities, CCAM (Generalitat de Catalunya),
Museu Thermalia, Efímero Films, Aguacate & Calabaza Films,
Motion Plus Design, Erasmus Universty Rotterdam,
Sol Escobar Music

My work

My story

Mar Gimeno Lumbiarres (she/her)
December 16th, 1994, Barcelona

With a Storytelling and Communications career in my backpack (Cinema + Photography studies and working with cinema directors, music publishing figures, etc) my life took another turn when I discovered my passion: bringing stories out of the screen.

My goal? Create narratives that may engage children and adults, and provoke a reaction. 

Today I am a freelancer and collaborate with organisations to connect the dots, document and engage with audiences meaningfully while preserving heritage with new communication formats.
[ Find out more ]

News*

*We went to Tromsø (Robots-AI-Creativity residency)

In collaboration with: Garage Stories, Tvibit and Forum des Images Festival

About: «Please, Touch This Art» is an experience that makes art accessible for visually impaired people and other challenged groups through 3D-printed art-piece models of artworks and an AI voice assistant. Through the sense of touch and sound, the project aims to bring the act of «experiencing visual art» into a new possibility and intends to be integrated into museums, art, culture, and educational institutions amongst others. The renders are collected through AI, Advanced image recognition, and 3D printing techniques.

My role: Project Manager & Documentarist on behalf of Garage Stories XR content lab

Community*

I’m a proud team organiser member of

__ Creative Mornings Rotterdam – A free, monthly breakfast lecture series for the creative community in Rotterdam
__ FuckUp Nights Barcelonaa global series of events where we share business failure stories

[ Join us! ]