Innovation:
staying in touch
with our roots.
Welcome, I'm Mar.
(she/her) I’m a Spanish-catalan filmmaker and communication specialist from Barcelona (1994), based in Rotterdam (Netherlands).
I do 360º communication
with an emotional twist.
Audiences (people) react differently to content
when a story is involved.
Because we aim to connect with human emotions,
my methodology comes from a merged practice involving:
· STORYTELLING – Transferring information and narrating it through engaging stories to evoke emotions and generate reactions
· DESIGN THINKING – human-centred co-creation and research (what do our audiences need and why?)
· DESIGN FUTURES – gathering research/speculations for future-making
Why me?
I am an out-of-the-box thinker, or as I like to call myself, a creative wanderer. I excel at seeing all the impact layers that a project can take and I master human emotions.
Clients
Garage Stories XR Lab,
Technovation Girls, Aardschap Foundation, Camera Japan,
Seeds XR, Vera Emerging Realities, CCAM (Generalitat de Catalunya), Museu Thermalia, Efímero Films, Aguacate & Calabaza Films, Motion Plus Design, Erasmus University Rotterdam, Sol Escobar Music
I work with transdisciplinary teams:
cultural institutions, creative studios, spatial designers, placemakers, innovation/research labs and NGOs.
They all question our present practices, research, and work to transition towards a positive future.
My work
Why storytelling and research?
Narratives can be integrated across various media, from film, experiences and campaigns to exhibition design and urban landscapes. They establish a unified communication channel with our audiences, eliciting curiosity, gathering data, sparking education, and influencing behavioural change.
Additionally, by effectively employing design thinking and design future methods, we can analyze cognitive behaviour and advance future-making initiatives.
Why storytelling and research?
Narratives can be integrated across various media, from film, experiences and campaigns to exhibition design and urban landscapes. They establish a unified communication channel with our audiences, eliciting curiosity, gathering data, sparking education, and influencing behavioural change.
Additionally, by effectively employing design thinking and design future methods, we can analyze cognitive behaviour and advance future-making initiatives.
Content creator
I am a filmmaker and photographer at heart.
This is where I come from and where my creative skills always take off. This means:
__ I am natural at concept and mood boarding, directing and creating content development
__ I strive for research and registering making of processes: data is crucial for understanding our past and shaping our future direction.
Content creator
I am a filmmaker and photographer at heart.
This is where I come from and where my creative skills always take off. This means:
__ I am natural at concept and mood boarding, directing and creating content development
__ I strive for research and registering making of processes: data is crucial for understanding our past and shaping our future direction.
Education
I have a strong background in facilitating and education.
I’ve given workshops and talks on innovation, positive impact and immersive narratives in Cuba, the Netherlands, Norway and Spain.
Education
I have a strong background in facilitating and education.
I’ve given workshops and talks on innovation, positive impact and immersive narratives in Cuba, the Netherlands, Norway and Spain.
Innovation: staying in touch with our roots.
Welcome, I'm Mar.
(she/her) I’m a Spanish-catalan filmmaker and artist from Barcelona (1994), based in Rotterdam (Netherlands).
Cinema brings me the tools to connect with audiences through emotions, no matter the experience we are designing (event, research, film, space). Apart from that, cinema makes me become a curator, researcher and creative producer amongst other roles.
My clients are curious people who tend to blend expertise, question, research,
thinking and crafting out of the box.
In a nutshell: I zoom in and out of their projects to
1. understand, 2. document and 3. co-design a meaningful connection with their audience.
Join me!
Clients
Garage Stories XR Lab,
Technovation Girls, Aardschap Foundation, Camera Japan,
Seeds XR, Vera Emerging Realities, CCAM (Generalitat de Catalunya),
Museu Thermalia, Efímero Films, Aguacate & Calabaza Films,
Motion Plus Design, Erasmus University Rotterdam,
Sol Escobar Music
I work with transdisciplinary teams:
cultural institutions (museums, festivals, education centres),
creative and spatial design studios (placemaking, exhibition design, architecture studios),
innovation/research labs and NGOs.
They all question our present practices, research, and work to transition towards a positive future.
My work
My story
Mar Gimeno Lumbiarres (she/her)
December 16th, 1994, Barcelona
With a Storytelling and Communications career in my backpack (Cinema + Photography studies and working with cinema directors, music publishing figures, etc) my life took another turn when I discovered my passion: bringing stories out of the screen.
My goal? Create narratives that may engage children and adults, and provoke a reaction.
Today I am a freelancer and collaborate with organisations to connect the dots, document and engage with audiences meaningfully while preserving heritage with new communication formats.
[ Find out more ]
News*
*We went to Tromsø (Robots-AI-Creativity residency)
In collaboration with: Garage Stories, Tvibit and Forum des Images Festival
About: «Please, Touch This Art» is an experience that makes art accessible for visually impaired people and other challenged groups through 3D-printed art-piece models of artworks and an AI voice assistant. Through the sense of touch and sound, the project aims to bring the act of «experiencing visual art» into a new possibility and intends to be integrated into museums, art, culture, and educational institutions amongst others. The renders are collected through AI, Advanced image recognition, and 3D printing techniques.
My role: Project Manager & Documentarist on behalf of Garage Stories XR content lab
Community*
I’m a proud team organiser member of
__ Creative Mornings Rotterdam – A free, monthly breakfast lecture series for the creative community in Rotterdam
__ FuckUp Nights Barcelona – a global series of events where we share business failure stories
[ Join us! ]
