- marglumbiarres(@)gmail.com
With a Filmmaking and Communications career in my backpack, my life took another turn when I discovered my passion: bringing stories and their impact out of the screen.
Today I translate complex concepts into playful, immersive narratives where storytelling is at the center of the experience:
• exhibitions
• think tanks + labs
• events
• festivals
• public spaces
Clients
I work with cultural institutions, creative studios,
spatial designers, place-makers,
innovation labs, educational institutions and NGOs.
They all question our present practices, research, and work
cross-disciplinary to transition towards a positive future.
(A-Z)
Aardschap Foundation
Ajuntament de Caldes
CCAM – Generalitat de Catalunya
Camera Japan
Garage Stories
Nederlands Film Festival
RSM – Erasmus University
Seeds XR
Technovation Girls
VRDays Foundation
With Garage Stories I’ve participated in the design and facilitation of labs/think tanks for:
(A-Z)
Boston Children’s Hospital
DKV
Embajada de España
Generalitat de Catalunya
GOSH Children’s Hospital
Mobile World Capital Barcelona
Nasa JPL
New Images Festival
Sant Joan de Déu Children’s Hospital
TVIBIT
Methodology
Communication is constantly evolving, as are the narratives we share.
To create meaningful connections, we must
design from a storyteller’s mindset
—using cinematic tools to shape how information is experienced
in an immersive, multi-layered display.
A well-crafted narrative doesn’t just inform;
it captivates, sparks curiosity, and stays with the audience.
Communication is constantly evolving, as are the narratives we share.
How can we effectively connect with our audiences?
How can our content create a meaningful impact on the world?
If we approach information from a storyteller‘s perspective and design an engaging experience around it, we can achieve remarkable outcomes, such as sparking curiosity, educating others, bridging communities, and gathering insights. A nonlinear narrative allows audiences to engage and remember.
By applying design thinking and design futures methodologies, we can analyze cognitive behavior and advance future initiatives.
If we recalibrate our focus as communicators, we have the potential to inspire positive change.
Transferring information and narrating it through engaging, playful and interactive stories that evoke emotions and generate reactions.
These may have different narrative layers aiming to reach a diverse audience and adapt to their communication needs.
Human-centred co-creation and research:
What do our audiences need and why?
Gathering speculations for future-making.
What can our audiences imagine?
Clients say
Mar is an extremely emotionally intelligent person who is very creative and adaptable. Her creations reflect her personality: kind, smart, and very professional.
As an XD and storyteller, Mar brings a thoughtful, human-centered, and out-of-the-box approach to everything she does. At Garage Stories, she has fostered valuable connections and expanded our community. Whether developing communication strategies and content, engaging partners and new audiences, or facilitating think tanks, her work ensures every experience is impactful and memorable.
As an XD and storyteller, Mar brings a thoughtful, human-centered, and out-of-the-box approach to everything she does. At Garage Stories, she has fostered valuable connections and expanded our community. Whether developing communication strategies and content, engaging partners and new audiences, or facilitating think tanks, her work ensures every experience is impactful and memorable.
We have been lucky to have a collaborator like Mar who has helped us so much with our projects, mainly video. We found her to be very nice and pleasant to work with and she can work independently. Moreover, she suggested ideas that we would not have come up with ourselves. Her contribution to our company was invaluable and we are glad we had the opportunity to get to know her.
In 2019, I called Mar to be in charge of the production of the 1st International Exhibition of Craft Films. She accepted and right away she made everything seem easier. She's nowadays an indispensable team player for us.
Creative, organized, decisive, responsible, and a skillful team player. It's a great luxury to work with Mar.
Creative, organized, decisive, responsible, and a skillful team player. It's a great luxury to work with Mar.
"Mar was the responsible for the creative and communication department of Teddysound Music Publishers, achieving results that lead us to receive compliments from our clients and even competitors."
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My story
With a Filmmaking and Communications career in my backpack, my life took another turn when I discovered my passion: bringing stories and their impact out of the screen.
I am always curious to explore new perspectives of our reality and to experiment with unconventional narrative formats such as
__ exhibitions __ think tanks __ labs __
__ events __ festivals __ public spaces
My goal? Create experiences that may engage children and adults, and provoke a reaction. Shift into new mindsets and social behaviours for a better present and future.
Methodology
Transferring information and narrating it through engaging,
playful and interactive stories that evoke emotions and generate reactions.
These may have different narrative layers
aiming to reach a diverse audience
and adapt to their communication needs.
Human-centred co-creation and research:
What do our audiences need and why?
Gathering speculations for future-making.
Communication is in constant transformation, and so are narratives.
How can we connect with our audiences?
How can our content make a real impact on our world?
When a story is part of the equation, it changes how people respond. Stories establish a unified communication channel with our audiences, and if we curate and design them carefully (XD), with a multidisciplinary mindset, we can spark beautiful outcomes such as igniting curiosity, educating, bringing communities together, gathering data, and even influencing positive behavioral change.
Additionally, by effectively employing design thinking and design futures methodologies, we can analyze cognitive behavior and advance future-making initiatives.
Garage Stories, VRDays Foundation, Technovation Girls, Aardschap Foundation, Camera Japan, Seeds XR, Vera Emerging Realities, Generalitat de Catalunya, Museu Thermalia, Aguacate & Calabaza Films, Erasmus University, NFF
With Garage Stories XR Lab we’ve designe experiences for:
Mobile World Capital, NASA JPL, New Images Festival,
Boston Children’s Hospital, CCEP Coca-Cola, MIT Media Lab
I work with transdisciplinary teams:
cultural institutions, creative studios, spatial designers, placemakers, innovation/research labs and NGOs.
They all question our present practices, research, and work to transition towards a positive future.
My Story
Who am I?
My name is Mar, which actually means «sea» in Spanish and Catalan, my mother tongue languages. I think this fluid element represents me very much in my essence. I am very calm in presence, deep, but also constantly in movement.
I came to this world in 1994. Originally from Barcelona city, although I’ve always considered myself a world citizen.
As years pass, I just keep reassuring that my main theme is humans and their emotions. Since childhood, I always questioned what I would be taking from my parents and ancestors, where humans were headed, and lastly, what was for others to be left with.
Many questions around life trigger my curiosity and I see it as a continuous learning process. But when it comes to communication and experientiallity, —my vocation and field of work—, I know that I came here to connect humans with our roots and values while we transition and build our future.
At the time I am living an incredible life chapter in the Netherlands. Gladly I can say that today, more than ever, I feel more connected to my hometown and story than I had ever done.
Thank you for reading : )
CV.
– Cinema & TV (AV Communication) Bachelor’s degree (2016-Barcelona/Lisboa)
__ FCRI Blanquerna + ESCS
– Narrative Photography, Retouching and Digital Image Processing (2017 – Bcn)
__ GrisArt International Photography School
– Foundations in Design Thinking (2021 – remote)
__ IDEOU
– The art of performance: theory and practice on the Art of Action
(2022-Barcelona)
__ Escola Massana
– Creative copywriting (2023-current – remote)
__ Florida Global University + Escuela de Copywriting
– Head of Communications, Creative Producer (2019-2024)
Speaker & Facilitator (present)
__ Garage Stories (innovation lab & agency)
– Head of Licensing & Creative Synch + Music Supervisor (2018-2019)
__ Teddysound Music Publishers
– Assistant Director & Producer (2018-present)
__ International Craft Film Festival
– Assistant Director (2013-2015)
__ La Fábrica Naranja (Dir. Paloma Zapata)
– IAMAIR Pilot intervention x MuseumNatch010 (2024 – Rotterdam)
__ Depot Boijmans van Beuningen / Performance
– Abrissparty – Radikales Interior Design (NDR TV Pilot)
__ Studio C.A.R.E., NDR (2023 – Germany) / Performance intervention
– LA MOSTRA x Ruta Performance (2023 – Bcn)
__ Escola Massana / Performance
– Collective Exhibition ‘Six of a Mind’ / ‘OO’ Immersive pannel (2017 – Bcn)
__ Curation by Natasha Christia / MUTUO Gallery / Artist in Exhibition
– Collaborative Exhibition ‘Family of No Man’ (2018 – France)
__ Curation by Natasha Christia and Brad Feuerhelm / Les Recontres d’Arles /
Artist in Exhibition
– Collective Exhibition ‘Un Món Ofegat pel Plàstic’ (2019 – Bcn)
___ Vidas Sostenibles and Ajuntament de Barcelona / Artist in Exhibition
– ‘Filla del Foc’ teaser pitch + development (2016 – Bcn)
__ Clúster Audiovisual de Catalunya
– eCocoon project (2021 – Bcn)
__ ‘Garage Stories Impact: Emerging media lab (VR/AR/AI) to foster real impact’
– Erasmus For Young Entrepreneurs (2023 – Rotterdam, NL)
__ European Comission (EU)
– NUBIA LAB ISA (2024 – Bcn)
__ Espronceda Institute of Art & Culture I Nubia