ABOUT ME

Mar-gimeno-lumbiarres

With a Cinema and TV degree + Photography studies in my backpack and years of experience as a communication specialist, my life took another turn when I realized that I am most passionate about going beyond the screen.

I am fascinated by playing with new narratives to foster real impact in our world. Therefore, I seek to transmit the values of our stories (human side) and strike the chord of our audiences to achieve change. Beyond that, I am always curious to explore new sights and perspectives of our reality, as a child would do. These are all sides of who I am and take part in my creative process, methodology, work and art.

Today I am a freelancer and help individuals and collectives connect with their audiences with human-centered DESIGN THINKING and STORYTELLING.

At the same time, I play an active part in Garage Stories (innovation lab for positive impact use case) and am a team coordinator at the Mostra Internacional d’Audiovisuals d’Artesania de Catalunya (CCAM/Generalitat).

My Method

Striking the chord.

Personal and professional life events have taught me that everything is nailed to human interactions.

We may be connecting with some experience
(service or product) because we are getting to feel 
the story behind it.

In a nutshell:
– There is always a story
– We are being triggered by its emotions
– Our mission is to highlight this story to attract your audience and boost your business

Design Thinking.

*Design Thinking struck a chord in my creative process. It’s the methodology that helps me (us) deeply understand, connect and bring solutions to the social, emotional, and physical needs of our audiences.  

How can I help you?

My mission is to tackle the human values and feelings of your projects’ story. Then, bring them up into the user experience (product) to make it remarkable.

Our Roadmap.

1) Together, we will pull the threads of light of your project.
2) We will find out the story behind it (What triggered your business idea? Your challenge? What do you want to contribute to the world? Your dream?).
3) And transform its potential into an
experience that touches people, is memorable, and generates revenue!

My philosophy

Images.

As the years pass, I have realized how the experiences that most touched our hearts
were the ones that rawly approached our human side.

As a photographer and filmmaker, I felt I needed to break the borders and seek to encounter the protagonists of our story showing their purest real side. 

My image treatment is all about paying attention. Navigating the nuances. Smoothly zooming in, finding the beauty of silent details and gestures.

Somehow as if we tried to portray the senses and feelings the main character of our story is experiencing, to end building a memorable experience.

My Story

Who am I?

My name is Mar, like the “sea”.
I came to this world in 1994. Original from Barcelona city, although I’ve always considered myself a world citizen.

As we may end working together, I would love to break the ice by coming closer first as a human, then as a professional!

– Nature is the phenomenon that inspires me the most.
– I also wonder a lot about the roots of humanity and where we are heading.
– I love surfing, skating and playing the drums. I am also passionate about art, languages, volunteering for environmental and human purposes, and bonding with friends from all over the world.
– Challenging myself to live and learn new experiences is my motto and I’ve always dreamt about becoming a (good) pirate!
– An album that inspires me: Loveless — My Bloody Valentine
– My favourite moving picture: Spirited Away — Hayao Miyazaki

Welcome to my line of life.

These are the landmarks that have preceded a change of gaze in my journey. The “a-ha” moments in which something clicked in my mind and I got to answer an important question or formulate a new one. These dots are not just celebrations, but also lows and breakdowns, from where I have been able to shift direction or nail my focus to blossom and grow stronger.

My Story

Who am I?

Welcome to my line of life.

These are the landmarks that have preceded a change of gaze in my journey. The “a-ha” moments in which something clicked in my mind and I got to answer an important question or formulate a new one. These dots are not just celebrations, but also lows and breakdowns, from where I have been able to shift direction or nail my focus to blossom and grow stronger.

My name is Mar, like the “sea”.
I came to this world in 1994. Original from Barcelona city, although I’ve always considered myself a world citizen.

As we may end working together, I would love to break the ice by coming closer first as a human, then as a professional!

– Nature is the phenomenon that inspires me the most.
– I also wonder a lot about the roots of humanity and where we are heading.
– I love surfing, skating and playing the drums. I am also passionate about art, languages, volunteering for environmental and human purposes, and bonding with friends from all over the world.
– Challenging myself to live and learn new experiences is my motto and I’ve always dreamt about becoming a (good) pirate!
– An album that inspires me: Loveless — My Bloody Valentine
– My favourite moving picture: Spirited Away — Hayao Miyazaki

Professional sight.

EXHIBITIONS.

Collective Exhibition ‘Six of a Mind’ / ‘OO’ Immersive pannel (2017 – Bcn)
 __ Curation by Natasha Christia / MUTUO Gallery 

Collaborative Exhibition ‘Family of No Man’ (2018 – France) 
   __ Curation by Natasha Christia and Brad Feuerhelm / Les Recontres d’Arles

Collective Exhibition ‘Un Món Ofegat pel Plàstic’ (2019 – Bcn)
   ___ Vidas Sostenibles and Ajuntament de Barcelona

 

MASTERCLASSES.

‘eCocoon’ presentation (2021 – CCCB + stream)
 __ DocsBarcelona Festival / ‘New Narratives’ pannel

‘Re-Designing our Life’ Masterclass (2021 – Bcn/remote)
 __ FCRI Blanquerna / Global Communication Management degree

Ideation: the hospital unity of intensive care room’
Masterclass capsule & Facilitator
 (2022 – Barcelona Children’s Hospital of Sant Joan de Déu/KIDS Barcelona)
 __ Garage Stories / KIDS Barcelona

– ‘HEALTHTECH2030′ Mentorship Facilitator (2022 – UPC)
 __ Garage Stories / Xartec Salut

AWARDS/GRANTS.

‘Filla del Foc’ teaser projection + pitch (2016 – Bcn)
   __ Clúster Audiovisual de Catalunya

eCocoon project (2021 – Bcn)
   __ ‘Garage Stories Impact: Emerging media lab (VR/AR/AI) to foster real impact’

STUDIES.

Cinema/TV Degree  (2016-Barcelona/Lisboa) 
   __ FCRI Blanquerna  / ESCS

Narrative Photography, Retouching and Digital Image Processing  (2017 – Bcn) 
   __ GrisArt International Photography School 

Foundations in Design Thinking (2021 – remote)
   __ IDEOU

Copywriting (2022-current – remote)
   __ Florida Global University / Escuela de Copywriters

El món de la performance: Teoria i pràctica de l’art d’acció
(2022-current – Barcelona)
   __ Escola Massana

My Method

Striking the chord.

Personal and professional life events have taught me that everything is nailed to human interactions.

We may be connecting with some experience
(service or product) because we are getting to feel 
the story behind it.

In a nutshell:
– There is always a story
– We are being triggered by its emotions
– Our mission is to highlight this story to attract your audience and boost your business

Design Thinking.

*Design Thinking struck a chord in my creative process. It’s the methodology that helps me (us) deeply understand, connect and bring solutions to the social, emotional, and physical needs of our audiences.  

How can I help you?

My mission is to tackle the human values and feelings of your projects’ story. Then, bring them up into the user experience (product) to make it remarkable.

Our Roadmap.

1) Together, we will pull the threads of light of your project.
2) We will find out the story behind it (What triggered your business idea? Your challenge? What do you want to contribute to the world? Your dream?).
3) And transform its potential into an
experience that touches people, is memorable, and generates revenue!

My Method

Striking the chord.

Personal and professional life events have taught me that everything is nailed to human interactions.

We may be connecting with some experience
(service or product) because we are getting to feel 
the story behind it.

In a nutshell:
– There is always a story
– We are being triggered by its emotions
– Our mission is to highlight this story to attract your audience and boost your business

Design Thinking.

*Design Thinking struck a chord in my creative process. It’s the methodology that helps me (us) deeply understand, connect and bring solutions to the social, emotional, and physical needs of our audiences.  

How can I help you?

My mission is to tackle the human values and feelings of your projects’ story. Then, bring them up into the user experience (product) to make it remarkable.

Our Roadmap.

1) Together, we will pull the threads of light of your project.
2) We will find out the story behind it (What triggered your business idea? Your challenge? What do you want to contribute to the world? Your dream?).
3) And transform its potential into an
experience that touches people, is memorable, and generates revenue!

Stories that will engage your audiences

Tell your story.
Make your audiences fall in  love with your business!

I believe in the power of human stories.

Also, that our stories carry along with many valuable messages:
Who we are, our roots, our purposes, values and DNA.

Today, you can choose to share your business principles with the world and become part of an inspirational movement.

Connect with your desired audiences by explaining to them who you are, which were the triggers that pushed your idea and how you can best partner together!